Montane media information 5 September 2017 for immediate release
MONTANE TO SPONSOR THE CHEVIOT GOAT WINTER ULTRA
Montane unveils a brutal new winter ultra endurance event in the heart of Northumberland, UK.
Montane is pleased to announce official headline sponsorship of the Montane Cheviot Goat Winter Ultra.
Starting and finishing in the village of Ingram, Northumberland, the Montane Goat is the first non-stop race of its kind to cover the Cheviot Hills. Considered to be one of the last true wild places left in England, the Cheviots are a sprawling hill range straddling the Anglo-Scottish border with one of the lowest population densities recorded anywhere in the UK.
The Montane Goat will test even the most experienced ultra runner. 55 miles of the harshest winter trails, 9,500 ft of lung-bursting ascent including the highest summit – the Cheviot – standing at 2,674 ft. Throw into the mix the unpredictable Northumberland weather that includes everything from deep snow, ice, gale force winds and torrential rain and competitors will be tested physically and mentally.
Add to this the fact that the Montane Goat is non-waymarked and unsupported with a start time of 05:30 GMT in the Northumbrian village of Ingram; the inaugural Montane Goat promises to be a challenge like no other.
The Northumberland wilderness of the Cheviot Hills provides the setting for the first Montane Goat
The Montane Cheviot Goat Winter Ultra will be the latest addition to an illustrious set of Montane sponsored ultra endurance events across the world. From the world famous Montane Tor des Géants in the unforgiving Italian Alps to the -40°C temperatures of the Montane Yukon Arctic Ultra and the iconic Montane Lakeland 100 & 50 ultra tour, these events reflect Montane’s passion for not only producing the highest quality clothing and equipment, but also its desire to enable athletes to test themselves to their absolute limits.
Much like the hardy Cheviot goat, which is adapted to rough terrain and weather, competitors must endure wild wintry conditions with no support over 55 miles
Terry Stephenson head of marketing at Montane commented: “Celebrating Montane’s Northumberland heritage by joining forces with an appropriate ultra endurance event is something we have been searching for for a while. The opportunity to work with the team at Cold Brew Events to deliver something unique in an area of the country that is relatively unknown, still wild and compliments our portfolio of existing world-class brutal endurance events was too good to miss.
“The synergy between this unique, unpredictable endurance event and Montane’s no-nonsense, innovative, lightweight without compromise approach to clothing and equipment is unparalleled. We look forward to the first Montane Cheviot Goat Winter Ultra in December this year.”
Andy Clark, co-founder of Cold Brew Events and race director of the Montane Cheviot Goat added: “Working with Montane makes absolute sense. We share a common passion for high quality, safe and sustainable ultra endurance races and a love of the Cheviot Hills. Montane’s credibility and experience with events across the world will bring a wealth of benefit to the Goat and will help it to grow significantly.”
The first race takes place on 2 December in Ingram, Northumberland. To register or to read more about the race, visit: https://cheviotgoat.com/
- Read more about the Montane Goat here: https://www.montane.co.uk/montane-cheviot-goat-winter-ultra-i217
For more information or for any enquiries, please contact Jo Coombs – firstname.lastname@example.org, +44 (0) 1670 522300
British brand Montane was founded over 24 years ago. It engineers innovative, lightweight, breathable clothing and equipment for endurance sports and activities in some of the world’s most extreme environments.
Montane works with leading expeditions and athletes in the world’s mountainous regions, supporting climbing, mountaineering, polar exploration and endurance trail running as well as sponsoring the world’s leading ultra distance endurance races.
This expertise is used to create a collection of running, walking and mountaineering clothing that is developed to withstand some of the most extreme conditions and environments on the planet, allowing everybody who experiences the quality of Montane to go FURTHER. FASTER.